Social Reengineering

In order for a company to implement culture change within the organization, a social reengineering is required. The question is what is social reengineering and how to implement a social reengineering for a company?

A company has its own culture. A matured organization has set of cuture and values for years. Why change? The answer is survival. Can a company maintain at status quo for years without any changes? Even Coca-cola has changed over the years. Shell also has changed its values from pure-profit orientation into a 'green' company.

Leaders in the organization must embraced the new culture first. They have to show the example, they might even have to change their way of life. Respect must be earned! No exception.

Change or social engineering must be implemented to address a crisis. If no crisis, employees will take it lightly. It'd be better if the crisis has direct impact on them and they can see the impact so immediate and in front of their eyes. For instance, customer's complaint or sales dropped or part of company's building collapsed etc. This is the best opportunity to address the desired culture and to drive the employees to work harder to achieve the company's objective. However, when the company achieved its desired target or it managed to come out of the crisis, if necessary the employees must be rewarded accordingly. When rewarding, while they are still in high spirit, the leaders of the company can reaffirn the new cultures within the staff and the process must be repeated to ensure it's embedded in each and every employee's "DNA".

When you manage to change the employee's culture form one level to another, and the result shows, social engineering is done (but not completed coz it's ongoing effort).

So let's implement it...

- chezul